Increase customer engagement with DNA-Powered Hyper Personalisation

myDNA is a global wellness platform helping brands connect with their health conscious communities.

Inspiring what they eat, how they exercise and how to live happier by understanding the power of their DNA.

WE COMBINE TECHNOLOGY, DATA, SCIENCE AND PSYCHOLOGY TO INFLUENCE positive behaviour change

Informatics and Data

DNA Powered Personalisation

Behavioural Science

Overlaying behavioural economics principles to trigger the right message, at the right time, that guarantees the desired health outcomes.

Providing three key solutions for brands

Strengthen Engagement

IMPROVE LIFETIME VALUE

ACCELERATE HEALTH OUTCOMES

TURNING DNA INSIGHTS INTO ACTION

GENETIC PROFILE

LIFESTYLE INPUTS

UNIQUE PLANS & INSIGHTS

All our products deliver easily understood, relevant and applicable insights and recommendations to help our members live their lives to the fullest.

OUR SUITE OF PRODUCTS

CONSUMERS ARE 1.9x AS LIKELY TO FOLLOW A PERSONALISED REGIME

44% increased loyalty as a result of personalisation

49% said they’d purchase additional items when personally recommended.

State of Personalization Report

Segment, 2017

75% EXPERIENCED POSITIVE HEALTH IMPROVEMENTS AFTER FOLLOWING OUR PROGRAMS

myDNA Wellness Revolution Member Challenge

In partnership with Chemist Warehouse, 2019

OVER $4,000 SAVED PER PATIENT AFTER 60 DAYS

52% REDUCTION IN HOSPITAL READMISSIONS, WHILE EMERGENCY DEPARTMENT VISITS REDUCED BY 42%

Pharmacogenetic Clinical Study

Marciel A. et al. 2018

POWERFUL PERSONALISATION WITH THE myDNA APP

SEE HOW THE myDNA APP CAN PROVIDE PERSONALISED INSIGHTS AND PLANS FOR EACH UNIQUE CUSTOMER

The combination of a member’s genetic profile, lifestyle inputs, wellness goals and observed behaviours forms a powerful basis for a hyper personalisation platform like no other.

Improved nutrition & fitness can reduce the likelihood of THE WORLD’S MOST COMMON CHRONIC DISEASES

Respiratory

Diabetes

MENTAL HEALTH

Cancer

Cardiovascular

These have life-changing benefits for your customers

Individuals

Life expectancy
Life quality
Healthcare costs
Costs of living

Society

Absenteeism
Disability costs
Healthcare screening
Organised sport/fitness participation

Consumers already expect personalised services

89% of businesses are already focusing on personalisation

51% of marketers are making personalisation their #1 focus

66% of consumers believe ALL interactions should be personalised.

“We want things immediately and effortlessly.”

State of Personalisation Report
Segment, 2017

Genetics is in our DNA

Our clinical team has over 120 years of combined experience in the fields of pharmacogenomics, nutrigenomics, molecular and clinical genetics, nutrition, diet, fitness, research and genetic counselling.

120+ Years of combined experience

100+ Papers published

5,000+ Research publications received

5 myDNA Clinical Studies Conducted

TRUSTED BY KEY INDUSTRIES

FITNESS

INSURANCE

SUPPLEMENTS

BEAUTY

HEALTHCARE

OUR SCIENTIFIC PARTNER NETWORK

A Growing Global Network with the flexibility to scale and customise accordingly

AUSTRALIA | NEW ZEALAND | USA | CANADA | UK | INDONESIA | SINGAPORE | THAILAND | PHILIPPINES | VIETNAM | BANGLADESH

TRUSTED ACCREDITATION ON A GLOBAL SCALE

Your data under lock and key

Privacy

Your DNA sample and data remain your property, are stored on secure encrypted services, can be destroyed anytime at your request, and will never be shared without your consent.

GENETIC RIGHTS

Our analysis is limited to the DNA markers we report on. Your results won’t include diseases, can’t be used to identify you, nor will they have any bearing towards insurance policies.

ENQUIRE ABOUT BECOMING A PARTNER

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