We combine technology, data, science and psychology to influence positive behaviour change
Informatics and Data
DNA-Powered Personalisation
Behavioural Science
Overlaying behavioural economics principles to trigger the right message, at the right time, that guarantees the desired health outcomes.
Providing three key solutions for brands
Strengthen engagement
Improve lifetime value
Accelerate health outcomes
Turning DNA Insights into action
We enable our members to unlock the power of their DNA and achieve their goals.
DNA Profile
Lifestyle inputs
Unique plans
All our products deliver easily understood, relevant and applicable insights and recommendations to help our members live their lives to the fullest.
Our wellness solutions
Consumer Genomics
Pharmacogenomic & Nutrigenomic reporting
Consumers are 1.9x as likely to follow a personalised regime
44% increased loyalty as a result of personalisation
49% said they’d purchase additional items when personally recommended
State of Personalisation Report
Segment, 2017
75% experienced positive health improvements after following our programs
myDNA Wellness Revolution Member Challenge
In partnership with Chemist Warehouse, 2019
Over $4,000 saved per patient after 60 days
Pharmacogenetic Clinical Study
Marciel A. et al., 2018
Powerful personalisation with the myDNA App
See how the myDNA app can provide personalised insights and plans for each unique customer.
The combination of a member’s genetic profile, lifestyle inputs, wellness goals and observed behaviours forms a powerful basis for a hyper personalisation platform like no other.
Improved Nutrition & Fitness can reduce the likelihood of the world’s most common diseases
Respiratory
Diabetes
Mental Health
Cancer
Cardiovascular
These have Life-changing benefits for your customers
Individuals
Life expectancy
Life Quality
Healthcare Costs
Cost of Living
Society
Life expectancy
Life Quality
Healthcare Costs
Cost of Living
Consumers already expect personalised service
89% of businesses are already focusing on personalisation
51% of marketers are making personalisation their #1 focus
66% of consumers believe all actions should be personalised
“We want things immediately and effortlessly.”
State of Personalisation Report
Segment, 2017
Genetics is in our DNA
Our clinical team has over 120 years of combined experience in the fields of pharmacogenomics, nutrigenomics, molecular and clinical genetics, nutrition, diet, fitness, research and genetic counselling.
120+ years of combined experience
100+ papers published
5000+ research publications received
5 myDNA clinical studies conducted
Trusted by key industries
Fitness
Insurance
Supplements
Beauty
Healthcare
Our scientific partner network
A growing global network with the flexibility to scale and customise accordingly
AUSTRALIA | NEW ZEALAND | USA | CANADA | UK | INDONESIA | SINGAPORE | THAILAND | PHILIPPINES | VIETNAM | BANGLADESH
Trusted accreditation on a global scale
Your data under lock and key
Your DNA sample and data remain your property, are stored on secure encrypted services, can be destroyed anytime at your request, and will never be shared without your consent.
Our analysis is limited to the DNA markers we report on. Your results won’t include diseases, can’t be used to identify you, nor will they have any bearing towards insurance policies.
Enquire about genomic reporting for your business
Leave your details below and our partnership team will be in touch.