We combine technology, data, science and psychology to influence positive behaviour change

Informatics and Data
DNA-Powered Personalisation
Behavioural Science

Overlaying behavioural economics principles to trigger the right message, at the right time, that guarantees the desired health outcomes.

Providing three key solutions for brands

Strengthen engagement

Improve lifetime value

Accelerate health outcomes

Turning DNA Insights into action

We enable our members to unlock the power of their DNA and achieve their goals.

DNA Profile

Lifestyle inputs

Unique plans

All our products deliver easily understood, relevant and applicable insights and recommendations to help our members live their lives to the fullest.

Our wellness solutions

a myDNA Personalised Wellness Kit with screenshots of membership in the myDNA Unlocked App
Consumer Genomics
a myDNA medications kit, myDNA nutrition & fitness kit, and a laptop showing the explore portal
Pharmacogenomic & Nutrigenomic reporting

Consumers are 1.9x as likely to follow a personalised regime

44% increased loyalty as a result of personalisation
49% said they’d purchase additional items when personally recommended

State of Personalisation Report

Segment, 2017

75% experienced positive health improvements after following our programs

myDNA Wellness Revolution Member Challenge

In partnership with Chemist Warehouse, 2019

Over $4,000 saved per patient after 60 days

Pharmacogenetic Clinical Study

Marciel A. et al., 2018

Powerful personalisation with the myDNA App

See how the myDNA app can provide personalised insights and plans for each unique customer.

The combination of a member’s genetic profile, lifestyle inputs, wellness goals and observed behaviours forms a powerful basis for a hyper personalisation platform like no other.

Improved Nutrition & Fitness can reduce the likelihood of the world’s most common diseases

Mental Health

These have Life-changing benefits for your customers


Life expectancy
Life Quality
Healthcare Costs
Cost of Living


Life expectancy
Life Quality
Healthcare Costs
Cost of Living

Consumers already expect personalised service

89% of businesses are already focusing on personalisation

51% of marketers are making personalisation their #1 focus

66% of consumers believe all actions should be personalised

“We want things immediately and effortlessly.”

State of Personalisation Report

Segment, 2017

Genetics is in our DNA

Our clinical team has over 120 years of combined experience in the fields of pharmacogenomics, nutrigenomics, molecular and clinical genetics, nutrition, diet, fitness, research and genetic counselling.

120+ years of combined experience

100+ papers published

5000+ research publications received

5 myDNA clinical studies conducted

Trusted by key industries






Our scientific partner network

Healius Logo
BC Platforms Logo
Illumina Logo
Dorevitch Pathology Logo
Laverty Pathology Logo
Western Diagnostic Pathology Logo
Genomic Diagnostics Logo
QML Pathology Logo
TML Pathology Logo
Abbott Pathology Logo
Australian Clinical Labs Logo
Melbourne Health Logo
Peter MacCullum Logo
Bumrungrad Logo
British Columbia Pharmacy Association Logo
Royal Children's Hospital Melbourne Logo
Ventures Gx Logo

A growing global network with the flexibility to scale and customise accordingly

a stylized world map showing myDNA global operations locations


Trusted accreditation on a global scale

Department of Health Therapeutic Goods Administration Logo
FDA Logo
Health Canada Logo
Medsafe Logo
Global Alliance for Genomics & Health Logo

Your data under lock and key

Your DNA sample and data remain your property, are stored on secure encrypted services, can be destroyed anytime at your request, and will never be shared without your consent.

Our analysis is limited to the DNA markers we report on. Your results won’t include diseases, can’t be used to identify you, nor will they have any bearing towards insurance policies.

Enquire about genomic reporting for your business

Leave your details below and our partnership team will be in touch.

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