Increase customer engagement with DNA-Powered Hyper Personalisation
myDNA is a global wellness platform helping brands connect with their health conscious communities.
Inspiring what they eat, how they exercise and how to live happier by understanding the power of their DNA.
WE COMBINE TECHNOLOGY, DATA, SCIENCE AND PSYCHOLOGY TO INFLUENCE positive behaviour change
Informatics and Data
DNA Powered Personalisation
Behavioural Science
Overlaying behavioural economics principles to trigger the right message, at the right time, that guarantees the desired health outcomes.
Providing three key solutions for brands
Strengthen Engagement
IMPROVE LIFETIME VALUE
ACCELERATE HEALTH OUTCOMES
TURNING DNA INSIGHTS INTO ACTION
GENETIC PROFILE
LIFESTYLE INPUTS
UNIQUE PLANS & INSIGHTS
All our products deliver easily understood, relevant and applicable insights and recommendations to help our members live their lives to the fullest.
OUR SUITE OF PRODUCTS
Nutrition
& Fitness
Skin
Anti-Aging
Prescription
Medicines
Vitamins
& Minerals
CONSUMERS ARE 1.9x AS LIKELY TO FOLLOW A PERSONALISED REGIME
44% increased loyalty as a result of personalisation
49% said they’d purchase additional items when personally recommended.
State of Personalization Report
Segment, 2017
75% EXPERIENCED POSITIVE HEALTH IMPROVEMENTS AFTER FOLLOWING OUR PROGRAMS
myDNA Wellness Revolution Member Challenge
In partnership with Chemist Warehouse, 2019
OVER $4,000 SAVED PER PATIENT AFTER 60 DAYS
52% REDUCTION IN HOSPITAL READMISSIONS, WHILE EMERGENCY DEPARTMENT VISITS REDUCED BY 42%
Pharmacogenetic Clinical Study
Marciel A. et al. 2018
POWERFUL PERSONALISATION WITH THE myDNA APP
SEE HOW THE myDNA APP CAN PROVIDE PERSONALISED INSIGHTS AND PLANS FOR EACH UNIQUE CUSTOMER
The combination of a member’s genetic profile, lifestyle inputs, wellness goals and observed behaviours forms a powerful basis for a hyper personalisation platform like no other.
Improved nutrition & fitness can reduce the likelihood of THE WORLD’S MOST COMMON CHRONIC DISEASES
Respiratory
Diabetes
MENTAL HEALTH
Cancer
Cardiovascular
These have life-changing benefits for your customers
Individuals
Life expectancy
Life quality
Healthcare costs
Costs of living
Society
Absenteeism
Disability costs
Healthcare screening
Organised sport/fitness participation
Consumers already expect personalised services
89% of businesses are already focusing on personalisation
51% of marketers are making personalisation their #1 focus
66% of consumers believe ALL interactions should be personalised.
“We want things immediately and effortlessly.”
State of Personalisation Report
Segment, 2017
Genetics is in our DNA
Our clinical team has over 120 years of combined experience in the fields of pharmacogenomics, nutrigenomics, molecular and clinical genetics, nutrition, diet, fitness, research and genetic counselling.
120+ Years of combined experience
100+ Papers published
5,000+ Research publications received
5 myDNA Clinical Studies Conducted
TRUSTED BY KEY INDUSTRIES
FITNESS
INSURANCE
SUPPLEMENTS
BEAUTY
HEALTHCARE
OUR SCIENTIFIC PARTNER NETWORK
A Growing Global Network with the flexibility to scale and customise accordingly
AUSTRALIA | NEW ZEALAND | USA | CANADA | UK | INDONESIA | SINGAPORE | THAILAND | PHILIPPINES | VIETNAM | BANGLADESH
TRUSTED ACCREDITATION ON A GLOBAL SCALE
Your data under lock and key
Privacy
Your DNA sample and data remain your property, are stored on secure encrypted services, can be destroyed anytime at your request, and will never be shared without your consent.
GENETIC RIGHTS
Our analysis is limited to the DNA markers we report on. Your results won’t include diseases, can’t be used to identify you, nor will they have any bearing towards insurance policies.