We've Officially Launched in the USA!

We're super excited to start helping Americans improve their health and achieve their best selves.

10 May, 2019

Announcements

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Fitness

Nutrition

Vitamins

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On 2 May, we took a bunch of our mates took to SmogShoppe (what was once a traditional Smog Check business) in Los Angeles to officially launch our Nutrition & Fitness and Vitamins test kits to the American market!

The event was hosted by our old friend, Celebrity Trainer and Founder of Training Mate, Luke Milton.

To kick things off, Luke took our 65 attendees through a rigorous interval training workout that was tailored to their DNA insights – those who had a Power profile focused on exercises that required short bursts of strength, while those with an Endurance profile tended to opt for lower weights and push themselves for longer.

After everyone had cooled down, it was time for lunch. Registered Dietician and Founder of Plant Based Juniors, Whitney English, worked with our caterers to prepare a lunch menu that had options for each of the different nutrition plans recommended to our customers, again based on their DNA results.

Following lunch Luke and Whitney were joined by our CEO, Lior Rauchberger, for an open panel hosted by PopSugar Fitness Producer, Genevieve Farrell.

Luke Milton working out with ropes while other fitness aficionados watch at the myDNA US launch
Luke Milton instructing a workout at the myDNA US launch
Luke Milton directing a rope-based workout at the myDNA US launch event
Fitness Girls doing a workout with ropes at the myDNA US launch
People partaking in a kettlebell workout at the myDNA US launch
People partaking in a kettlebell workout at the myDNA US launch
Luke Milton and fitness models posing in front of the myDNA logo at the US launch event
Luke Milton, Lior Rauchberger, and Genevieve Farrell speaking about myDNA and personalised health at the myDNA US launch event
A plate of seared Faroe Island Wild Salmon from lunch at the myDNA US Launch
An assortment of food dishes from lunch at the myDNA US Launch

Thanks so much to everyone who came to the event or helped make it possible.

We’re super-excited about helping Americans understand their unique selves through DNA testing, and have been overwhelmed with the interest and support we’ve received so far. Our tests deliver personalised insights and recommendations to turn your DNA insights into action, so you’ll know exactly what it takes to become your best self.

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